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Target's beauty vendor of the year in 2022, the fast-growing skin care brand joins ELF's portfolio in a $355 million cash and stock deal.
August 29, 2023
By: Christine Esposito
Editor-in-Chief
ELF Beauty has signed a definitive agreement to acquire Naturium, a fast-growing skin care brand for $355 million in a combination of cash and stock. The deal is expected to double ELF Beauty’s presence in skin care to approximately 18% of retail sales, the company said. The transaction, which is subject to customary closing conditions, is expected to close around September 30, 2023. According to Tarang Amin, ELF Beauty’s chairman and CEO, Naturium aligns with the company’s vision to creat...
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